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Nigerian content creator and social media influencer Enioluwa Adeoluwa also known as Lipgloss Boy, has put up a post praising his parents for their parenting style. Enioluwa stated in his post that he grew up in love within an openly affectionate family. According to the influencer, he freely tells his dad he loves him and also gets a reciprocatory response from his father. Enioluwa further penned that he had never had cause to hide his Lipgloss and powders from his parents. Enioluwa Adeoluwa gained popularity on social media for his style of creating content in which he frequently applies coatings of lipgloss in his videos.
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When asked what inspired his use if powder and lipgloss in content creation, the Lipgloss Boy replied that there was no specific reason. He stated that he simply liked his lips glossy hence the repeated use of lipgloss. Enioluwa also replied that a person looks better on camera when the face is less oily. Thus, his use of brown powder helps control facial oil while shooting his regular videos. In November 2020, Adeoluwa went viral after he shared a video of himself wearing a durag, talking to the camera and making funny hand gestures while wearing lip gloss. With nearly 3 million followers on different social media platforms, Enioluwa Adeoluwa deals with cosmetics brands like MAC, and partnerships with leading labels — he is the first Nigerian to secure a brand partnership with Crocs footwear.
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